UI / UX DESIGN

UI / UX Design

Research

We start our design work with identification of your business objectives, goals and priorities. In this step, we help you discover your app user needs and align them with real life user stories.

We also assist you with development of the best strategy to support your user needs and expand your user base.

As a result, you’ll get strategic insights into your user expectations and all possible interactions with your app. This will be used further as a solid foundation for your app’s UI / UX design.

Wireframing

Based on the two previous stages, we identify the best key performance indicators (KPIs). We conduct focus group research to check the way in which your potential users will interact with your app features (as reflected in the wireframes).

Detailed analysis of user behavior (presented as storyboards) allows us to gather user feedback and effectively transform data into an action plan in order to improve your app design.

As a result, we help you choose a UI / UX design that will be right for your particular app and most convenient for your users.

UI Design

No matter how excellent your app is in terms of functions, users will stay away from downloading it if its UI isn’t appealing enough.

Visual appeal is the key factor that will attract people to use your mobile product, so it is business critical to make sure your app’s UI design evokes positive emotion and is cohesive, intuitive and clear.

At this stage, we add context to your app users’ natural behaviors and create a story they can take away after using your app. We’ll also make your app’s UI design fully match your corporate brand and identity design, so that it’s perceived as an integral element of your brand’s unified entity.

That being said, at this stage we create a unique and recognizable appearance of your mobile application.

Front-End

In this step we make sure your app has the same look and feel as it did when it was designed and has been properly tested on your platform of choice.

We translate your app’s UI / UX design into a working code at the pixel level. We do front-end coding using HTML5, CSS and JavaScript.

Back-End Integration

After front-end development has been completed, we do proper back-end integration and are ready to deliver your app’s UI / UX design.

Upon your additional request, we can further help you with creating an app’s logo design for a chosen app store. Have no corporate identity yet?

No worries — we can help you create one from scratch as well!