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eForge Glossary: Google Analytics

Google Analytics is a web analysis service provided by Google Inc. Google utilizes the data collected to track and examine the use of an application, to prepare reports on its activities and share them with other Google services. These services enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour, for example: how many potential clients have clicked onto their website. Google may also use the data collected to contextualise and personalise the ads of its own advertising network.

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