eForge Glossary: UI / UX (User Interface / User Experience)
Effective User Interface (UI) design increases customer satisfaction. eForge carefully creates web apps for positive User Experience (UX).
No matter how excellent your app is in terms of functions, users will stay away from downloading it if its UI isn’t appealing enough. Visual appeal is the key factor that will attract people to use your mobile product, so it is business critical to make sure your app’s UI design evokes positive emotion and is cohesive, intuitive and clear.