eForge Glossary: ROI of a Website
Return on Investment (ROI) is a measure of profitability that evaluates the performance of your marketing campaign, in this case the employment of a website or software to grow your business.
So, if your sales grew by R25 000 as a result of marketing through a website, and the Website cost R7 500
Your investment into a Website enabled your Profit to grow by 233%.
eForge can help you accomplish this.