eForge Glossary: ROI of a Website

Return on Investment (ROI) is a measure of profitability that evaluates the performance of your marketing campaign, in this case the employment of a website or software to grow your business.

So, if your sales grew by R25 000 as a result of marketing through a website, and the Website cost R7 500

Your investment into a Website enabled your Profit to grow by 233%.

eForge can help you accomplish this.

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