Why businesses must build a strong Social Media presence
Social media presence is a must have these days. On average, your clients spend almost two hours on different social media channels, every day. If you develop a strong social media presence, Internet users will spend some amount of that time on your social media channels.
Social presence and engagement is a unique opportunity to:
- build brand awareness
- boost your web traffic
- acquire new customers
- increase conversions from social media channels
- reach different audiences
- establish your company as an industry leader
Why Is Social Media Presence Important?
To be honest, your brand is completely lost without a social media presence. Many customers check out brands’ social media profiles before making a purchase. Furthermore, Facebook, Instagram or YouTube are great platforms to conduct marketing and campaigns.
Social media are also a natural place to look for feedback about your products. More and more clients use different social media channels to file a complaint. Monitor those mentions, and you’ll get access to your customers wants and needs.
Without a strong social media presence, you will lose many opportunities to attract and convert new clients and delight the old ones. Building a strong social media presence is as indispensable as the sun on beach holidays or clear skies for braaiing.